Based on very early reads, Taylor Swift is off to a strong start with new set Lover; the high end of the projection range noted below is particularly impressive and indicates that she has a good chance of a 1m U.S. release-to-date total (factoring in tracks that dropped before the album) at the end of her first week.
Taylor Swift (Republic) 725-825k total, 600-675k album
This will be, as we've previously noted, the biggest bow of the year by far; it's also further testimony not only to Swift's musical power but to her brilliance as a marketer. Stay tuned as we see how her CBS Sunday Morning segment, MTV VMAs opening and other elements play into the developing story.
http://hitsdailydouble.com/news&id=317667&title=NEW-RELEASE:-EARLY-READS-ON-LOVER
https://www.youtube.com/watch?v=8zdg-pDF10g
- 스트리밍 포함 72.5만 ~ 82.5만
- 순수판매량 60만 ~ 67.5만
힛츠데일리더블 통해서 나온 첫 예상
예상이 중간에 바뀌는 경우도 있지만 특별한 오차 없으면 이 정도 선에서 마무리 될 것 같아
확실히 VMA 도 주말에 있고 음판이 좋은 가수이다 보니 스트리밍 포함 예상 구간이 10만 유닛이나...
어쨌든 좀 더 올라서 85~90만 사이로 마무리되면 더 좋겠음..